FAQ Frequently Asked Questions What do you do? As an Independent Wealth Management firm, we are in the position to serve as client advocates, utilizing the best non-proprietary technology and investment strategies. We will help you work toward achieving your financial goals through comprehensive, unbiased advice; meaningful, timely research and unrestricted access to the investments and services that best fit your specific circumstances. How long has Kraner, LLC been in business? Vladislav Zherenovsky founded Bond Street Financial in 2010, which then changed names to Kraner, LLC in 2011. How do I become a client? Schedule a discover meeting with us to talk about your financial situation. Prior to this initial meeting, you will have a phone conference with Vladislav where you will discuss your concerns; questions, and reasons for wanting a meeting. After your initial meeting, you will have a good understanding of how we can benefit you and build your financial goals. You may call us directly at (201) 374-4079 or email us through the “Contact Us” tab of our website. Is there any cost for an initial meeting? No, there is no fee for an initial meeting. It will be a chance for you to meet Vladislav and ask questions, and share information about your financial goals and expectations so you can decide how to proceed. What are the fees? Kraner, LLC primarily works with clients through a fee-based, assets under management approach. If you wish to engage us solely for financial planning, an analysis of your overall financial situation, or a consultation on a specific financial issue, then a set fee will be determined between you and the financial advisor based on the extent and intricacy of the analysis. Our advisory clients pay no commissions, trading costs, or brokerage fees. Instead, our advisory accounts feature a single annual fee. It is calculated quarterly and debited from your account in arrears, based on the beginning and ending values of all of the accounts in your household (adjusted for any money that you deposit or withdraw during the quarter). Your quarterly statement will show the management fee for the quarter, you will also receive a year-end summary. The fee is based on the value of your account. So, the more you invest, and the higher your account value grows, the lower your rate - potentially providing valuable savings to you. What is a Fiduciary? An advisor is a fiduciary if they are required to put the client’s interests ahead of the advisor’s interests in everything the advisor does. It is a legal standard to follow in any of the fee-based accounts Kraner, LLC utilizes for client assets. Can I view my account online? Yes, you may view your account online from the “Account Access” tab on the homepage of our website. If you need assistance with setting up online access, please call our office at (201) 374-4790 and we will be glad to help you. Who is Voya®? Voya Financial Advisors, Inc. is our broker/dealer. That means that they oversee our business and help us perform back office duties to keep us compliant with the rules and regulations of FINRA and the SEC. We are an independent financial services firm which means that we are not obligated to sell Voya-related products to our clients. We have the ability to shop the marketplace and provide the best possible solutions to our clients. Our goal is to provide each client with the best possible investment solution for them. Who is Pershing, LLC? Pershing, LLC supports Voya Financial Advisors with clearing, order execution, fund settlement, custodial services, reporting and trading services. You may read more about Pershing by going to www.pershing.com. Who is FINRA? The Financial Industry Regulatory Authority (FINRA) is a regulatory organization for all securities firms doing business in the United States. Created in July 2007 through the consolidation of the NASD (National Association of Securities Dealers) and the regulatory functions of the New York Stock Exchange. FINRA is dedicated to investor protection and market integrity through effective and efficient regulation of the securities industry. For more information, go to www.finra.org. What does SIPC mean? A nonprofit corporation created by an act of Congress to protect the clients of brokerage firms that are forced into bankruptcy. Members to the SIPC include all brokers and dealers registered under the Securities Exchange Act of 1934, all members of securities exchanges and most NASD members. For more information, go to www.sipc.org.